Whitehot Magazine

Is A Facebook Ad Ripping Off Elmgreen Dragset's Prada Marfa Sculpture?

By NOAH BECKER, August 2018 

A Facebook ad by Cobiro.com touting Google advertising has been popping up in people's feeds. The ad uses Prada Marfa, a sculpture by artists Elmgreen and Dragset. The ad for Google advertising reads: "Want More Customers? Google Can Help!" This wouldn't be funny except for the fact that whoever is doing the ads has no idea it's a work of art - or do they? Are the artists getting paid?

Perhaps it's another case of advertising execs being clueless about contemporary art? Either way we hope the artists are either fucking hugely pissed off or in on the joke.

Prada Marfa is a permanently installed sculpture by artists Elmgreen and Dragset, situated 1.4 miles northwest of Valentine, Texas, just off U.S. Highway 90, and about 26 miles northwest of the city of Marfa. WM


Noah Becker

Noah Becker is an artist and the publisher and founding editor of Whitehot Magazine. He shows his paintings internationally at museums and galleries. Becker also plays jazz saxophone. Becker's writing has appeared in The Guardian, VICE, Garage, Art in America, Interview Magazine, Canadian Art and the Huffington Post. He has written texts for major artist monographs published by Rizzoli and Hatje Cantz. Becker directed the New York art documentary New York is Now (2010). Becker's new album of original music "Mode For Noah" was released in 2023. 


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