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#Frieze, the Opening Day at Frieze London on Instagram


As much of a spectacle as it is an art exhibition, the preview of Frieze London was chock full of artists, critics, curators and collectors, but also fashionistas and freaks wanting to see and be seen.

Looking through thousands of Instagram posts, we’ve chosen our 50 favorites—some for the pictures and others for the texts. The most photographed artworks were Kaws’ sculptures at Perrotin and Do Ho Suh’s fabric facsimile of a building entrance at Victoria Miro, while the most documented people were the performance artist Pandemonia, who dresses like a living doll, and the artist duo Eva & Adele, who dress and look alike. 

If you have #FOMO, scrolling through the images, videos and slide shows below will either cure it or make it worse. WM 






































Paul Laster

Paul Laster is a writer, editor, independent curator, artist and lecturer. He is a New York desk editor at ArtAsiaPacific and a contributing editor at Whitehot and artBahrain. He was the founding editor of and and art editor of and Russell Simmons's OneWorld Magazine; started's art section; and worked as a photojournalist for and Art in America. He is a frequent contributor to Time Out New York, New York Observer, Modern Painters, ArtPulse and

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